It allows you to attribute 3rd party content to the author when you share it.

It increases the likelihood that the tagged account will engage with your post, taking actions like leaving a comment, or liking or sharing the post.

It causes your posts to show up in newsfeeds within the tagged account’s network, leading to more post impressions, and higher potential engagement.

‍Īdvantages of tagging LinkedIn company pages and profiles in your posts: This feature is useful for several reasons. Using the symbol before a profile name or company page name in your post copy will embed a URL to that page within the text. This post from the LinkedIn Marketing Solutions LinkedIn page includes both a profile tag and a page tag within the post copy.Īs with other platforms like Facebook and Twitter, you can tag other user and business accounts (company pages) in your post copy. Read our blog post on LinkedIn post examples for an analysis on the way top brands are formatting their LinkedIn posts and copy. A B2B IT software company will likely have a more serious tone than a B2C toy company), you still want to come across as welcoming and encourage conversation. While you want to stay within the realm of your brand voice in your copy (ex.

Use an engaging tone that matches your brand voice.

This is demonstrated in the LinkedIn post reference above.

Breaking up walls of text in longer posts by adding spaces between paragraphs, using lists, and even including emojis will make your posts easier to read, and make them stand out more in newsfeeds. If you can say it with fewer words, do it.

‍ Best practices to follow for LinkedIn copy: LinkedIn posts have a 700 character limit, and this real estate should be used to catch reader’s attention, and deliver key information about the content you are sharing.

Post copy is one of the core components of a post on the platform. This post from the LinkedIn Marketing Solutions LinkedIn page demonstrates how text formatting makes post copy easier to read and more aesthetically pleasing.

Linkedin content marketing